Founder & CEO
Alex lives in a beach suburb in Northern Sydney with his wife Ally and his twin baby daughters, Oli and Ava.
For over 10 years he was working as a chef, struggling with side hustles for years, to become a location-free digital marketer for coaches and consultants.
During his college DAYS, he’s a straight A student but then lost interest in school after a couple of months. His dad was always in business, and it always gave him an entrepreneurial tendency.
He started his first business (a cafe and catering company) when he was 22, before using her food knowledge to move into health coaching for about 6 years. This is where he learnt to leverage the internet to grow his business.