'Failing Forward'

An excerpt from my recent podcast with my fellow digital marketer Melanie Brandt.

Listen to the full episode here.

Alex:

Do you think you need to do a lot of personal growth before starting the business? Or do you think it comes with the business?

Melanie:

In my case, I dive straight into it. I didn't learn the process. I didn't get into digital marketing immediately, I started off in network marketing. So I didn't know, anything about anything to do with anything really. I just hit the ground running, but I had committed that I would learn along the way. So it was very uncomfortable as in, every day it was like, "Oh my God, what am I doing?"

But I just did it. And I called it FAILING FORWARD. So every time I got it wrong, it wasn't like, "Oh my God, I completely just got that wrong". Instead, it was like, "Okay, cool. Let's try again. And let's not do that this time."

And I just continued to fail forward. Every time it fell apart, I pick it back up and start again. It was literally like getting pants 45 times a week, it was like, "Okay, grab pull them back up again. Let's keep going and running a little bit more. BANG. They come down again. Pull them up, keep running."

That's how I can put it. Because some of them were complete epic fuck-ups there's no other way to put it. They were completely face-down moments where I just went. I don't even know what the next step is, but finding the people that you can reach out to is the KEY. You know like, "Hey, I'm stuck. Help me. What do I do next?"

And I guess for me, I was never scared of reaching out. Whereas I think a lot of people suffer in their earlies because they try and do it by themselves.